Designing solely FOR the user is no longer enough rather designing WITH the user is a necessity.
One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch deck for one of our clients.
Why Join Us, at Kwazi we intend to put out the values we espouse and work towards, sharing an initial blueprint of what it could be like to work with us.
As the field of design evolves it continually uncovers unique concepts. One of the newer entrants to this party is experience design.
Storytelling is common across cultures and communities around the globe. It is a medium through which we try to comprehend the world and our feelings about it.
We see through rose tinted glasses, things happen out of the blue, we often tell a white lie and there’s definitely a black sheep in every family. We don’t simply…
Think flowers and your mind will immediately picture a garden/ a field/ a vase full of colourful, fresh, and blooming flowers. Think Flower Design and your brain might associate further…
Whether you are D2C, B2C, B2B, C2C or P2P, brand building is noticeably effective. The ability for the customer to recall you or search you is higher. Delighted customers become brand evangelists waiting to show off something about their superior partnership with you.
Branding is usually represented as an intangible undertaking with no method to measure outcomes. While it may not be as data-heavy as digital marketing, which can inform you of every…
To remain a viable business in the era of sky-high rentals and rapidly changing trends, we must connect with our users on a singular very important issue - one that allows them to evangelise our brand. We have to back up our brand’s spokespeople by constantly delivering and innovating on that one promise that we make.