Journal – Kwazi CMS

Experience Design Matters

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Post published:October 3, 2022
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As the field of design evolves it continually uncovers unique concepts. One of the newer entrants to this party is experience design.

The Art of Storytelling: For Brands and Organisations

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Post published:July 18, 2022
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Storytelling is common across cultures and communities around the globe. It is a medium through which we try to comprehend the world and our feelings about it.

Applying Colour: Communicating Design through Colour Association

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Post published:April 28, 2021
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We see through rose tinted glasses, things happen out of the blue, we often tell a white lie and there’s definitely a black sheep in every family. We don’t simply…

Visual Semblance at the Mughal Court: Inspirations from Design & History

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Post published:November 28, 2020
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Think flowers and your mind will immediately picture a garden/ a field/ a vase full of colourful, fresh, and blooming flowers. Think Flower Design and your brain might associate further…

Moments That Matter: Mapping User Journeys for Better Business Outcomes

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Post published:November 27, 2020
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Whether you are D2C, B2C, B2B, C2C or P2P, brand building is noticeably effective. The ability for the customer to recall you or search you is higher. Delighted customers become brand evangelists waiting to show off something about their superior partnership with you.

Basics of Branding: A Guideline for Effective Brand Building

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Post published:November 26, 2020
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Branding is usually represented as an intangible undertaking with no method to measure outcomes. While it may not be as data-heavy as digital marketing, which can inform you of every…

Dining & Designing II: Branding for Better

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Post published:November 3, 2020
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To remain a viable business in the era of sky-high rentals and rapidly changing trends, we must connect with our users on a singular very important issue - one that allows them to evangelise our brand. We have to back up our brand’s spokespeople by constantly delivering and innovating on that one promise that we make.

Dining & Designing I: Decoding the Drama

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Post published:November 3, 2020
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Restaurants and cafes are about the food and beverages, period. We have enough examples around us to prove that the product at an eatery being sublime allows for other factors…