Thinking About Brands

Experience Design Matters

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Post published:October 3, 2022
Post category:Journal
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As the field of design evolves it continually uncovers unique concepts. One of the newer entrants to this party is experience design.

The Art of Storytelling: For Brands and Organisations

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Post published:July 18, 2022
Post category:Journal
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Storytelling is common across cultures and communities around the globe. It is a medium through which we try to comprehend the world and our feelings about it.

Moments That Matter: Mapping User Journeys for Better Business Outcomes

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Post published:November 27, 2020
Post category:Journal
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Whether you are D2C, B2C, B2B, C2C or P2P, brand building is noticeably effective. The ability for the customer to recall you or search you is higher. Delighted customers become brand evangelists waiting to show off something about their superior partnership with you.

Basics of Branding: A Guideline for Effective Brand Building

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Post published:November 26, 2020
Post category:Journal
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Branding is usually represented as an intangible undertaking with no method to measure outcomes. While it may not be as data-heavy as digital marketing, which can inform you of every…