One day, I might be feverishly sketching out a multitude of logo options and putting together mood boards, while on another day, I could be crafting animated icons or designing a high-impact pitch deck for one of our clients.
As the field of design evolves it continually uncovers unique concepts. One of the newer entrants to this party is experience design.
Storytelling is common across cultures and communities around the globe. It is a medium through which we try to comprehend the world and our feelings about it.
Whether you are D2C, B2C, B2B, C2C or P2P, brand building is noticeably effective. The ability for the customer to recall you or search you is higher. Delighted customers become brand evangelists waiting to show off something about their superior partnership with you.
Branding is usually represented as an intangible undertaking with no method to measure outcomes. While it may not be as data-heavy as digital marketing, which can inform you of every…